Plastiq
Company: Plastiq
Role: VP Brand
Developed the strategy for the company brand and product design strategy to reposition the leading payment platform to pivot from a consumer brand attract high volume B2B customers. Redesigned the brand from the strategy to the redo of the identity system to brand guidelines to all of the company outreach internal and external.
Brand Strategy
Website
Video
Digital
Demand Gen
Brand Strategy
The smarter payments platform
Starting with the mission, vision, purpose and value proposition, the brand messaging architecture has informed all of the design and communications moving forward.
Brand Identity
Giving meaning to a brand
Redesigned the identity from the ground up to reflect the modern company at it’s core and subtly highlighting the iQ inherent in the name which represents our smarter platform. Then did an extensive Brand Guideline to help guide partners to create their own ads etc.
Website +
Accelerating the message
Based on the strategy developed the Big Idea which manifested in a warm and witty tone that we leveraged the iQ in the Plastiq logo to help set up a memorable campaign. The Epic execution was highest performing paid ad.
