Key
Agency: EVB
Role: ECD\designer
Inventing a new brand from seed to sale. Harborside wanted to create a new sub-brand that offers a variety of Cannabis products. I named and gave it a face to the world. The result is a distinctive new brand growing increasingly popular with new Cannabis users.
Strategy
Naming
Design
Branding
Digital
New product
Key’s distinctive personality was launched across channels, from microsite to out of home and every communications vehicle inbetween. I guided all assets, contributing naming, design, production and oversight.
