Banner Health
Agency: RO3
Role: Founder, ECD
Just prior to Covid-19, negative feedback was running high for many healthcare companies. Regional provider Banner Health sought a big brand idea to rally around. Competing against agencies from New York to LA, I lead the pitch and delivered the winning campaign.
Brand Strategy
Brand design
Web experience
OOH
Partnership
Anthem Video
Quote
They captured our healthcare mission in a simple, elegant brand idea that now inspires our company. — Alexandra Morehouse, Chief Marketing Officer, Banner Health
Exhale
Banner Health wanted people to feel relief that they were covered by a better partner. Better doctors, less costly and more convenient all around. Using their ‘heart’ logo we emphasized all the great reasons to go with Banner.
Campaign
OOH, print, digital, video and internal branding were all part of the exploration.
Partnership
Banner Health has a healthy partnership with University of Arizonas Medical Research team.
