Odyssey
Agency: HUb
Role: Designer, ECD
Creating a dynamic logo to mirror 0dyssey’s mission to rapidly accelerate the migration to Web3 was key to illustrate the ever-changing ecosystem. 0dyssey is a decentralized capital, talent & content network—so everything that was created for the brand was intended to show ever-evolving, depth of purpose. We created everything from the logo to website. All images were created using Midjourney.
Brand Strategy
Identity
Brand design
Midjourney images
Web experience
Swag
Dynamic logo
Based on the movements of planets around the sun, we created an ever-changing dynamic spirograph logo. 12 static versions of the logo were created to give variety for different printed media.
Website and blog
Using a variable font and images created with Midjourney, the look and feel for this brand is cutting edge enough for an evolving web3 brand.
Business systems
Brand guidelines, posters, and collateral were all created to align with the new brand.
