Stuff about me
Bio
My love of advertising started early, when at age 8 when I was grounded for imitating the Kool-Aid man by crashing through a wall and shouting “Oh yeah!”
I’m passionate about building and designing brands that sustain growth for some of the world's largest multinational companies. My career experience includes working on award winning campaigns at world-class San Francisco shops Hal Riney & Partners, Goodby, Silverstein & Partners, BSSP and Y&R. I ran my own boutique agency for 10 years and have worked client-side.
Most recently at HUb San Francisco, I led a wildly creative team of creative directors, designers, producers, and developers, who counted on me to bring empathy, humor and leadership to the team. I’m a conceptual and strategic creative thinker and designer, with a keen ability to concept award-winning print, film and digital, as well as stunning brand identity systems. My versatility results in heightened integration across mediums and drives economies for all clients, big and small.
Most importantly, humor is a huge part of my approach to my work and my life.
Experience
Press
HUb Strategy / ECD / 2021-2023
Plastiq / VP Brand and Communications/ 2019-2021
Rule of 3 / Founder ECD / 2011-2019
Draft FCB Interactive / Creative Director / 2010 - 2011
Freelance Creative / Creative Director/Brand Design / 2009 - 2011, 2000-2005
Y&R Brands /ACD / 2006 - 2009
Butler, Shine, Stern & Partners / Art Director, Designer / 1997 - 2000
Goodby, Silverstein & Partners / Graphic Designer / 1996 - 1997, 2004-2005
Hal Riney & Partners / Art Director/Designer / 1992 - 1996
Membership
Chief
Clients
HP, NCL, Ford, GMC, KIA, BJ’s Restaurant & Brewhouse, Lending Club, Starbucks, Boudin SF, PG&E, Mavericks Surf Competition, Hyundai, 7UP, Dr. Pepper, Sunkist, Harborside