Lending Club
Agency: RO3
Role: ECD
Partnered with Lending Club to bring investors and borrowers together with a memorable yet hard working campaign. Managed the campaign and partnered with the NYSE to promote the biggest IPO of 2015. From direct tv spots to driving leads through display and beyond, we welcomed the world to ‘the club’.
Brand Strategy
Brand design
Web experience
Broadcast TV
In this TV spot we invite the one in three Americans with credit card balances to refinance, cut up their cards, and win.
NYSE IPO
In December 2015, Lending Club raised $1 Billion and we turned their IPO into a brand-building opportunity. We created an experiential campaign blanketing the New York Stock Exchange in Lending Club messaging. Video monitors hung in the shape of the Lending Club logo broadcast traders faces outside. Inside, posters welcomed the financial world to the club.
Videos
A handful of animated videos we’re created for digital ooh, social and monitors throughout the NYSE.
