BJ’s Restaurant
Agency: RO3
Role: Founder, ECD
Created a 360-degree brand refresh that touched every aspect of the 160-restaurant chain’s messaging, from TV to digital to menu design.
Video/TV
Digital
Menu Design
In-store
OOH
Results
The “Taps” holiday viral video netted over 1,000,000 views, the most successful BJ’s video ever.
Broadcast TV
Concepted and produced BJ’s first national broadcast TV spots to raise awareness for the large variety of brew available
Website
BJ’s invested in their employees and made everyone want to get involved in making BJ’s amazing.
Campaign
Menu design, food photography of the entire 150 item menu, digital, print, loyalty program etc. were all successfully executed.
