*More work
Power to the people—television touting the positive energy created by PG&E’s smart meters and featuring actual PG&E customers. The animated effect mirrored the LED readouts of the meters and invited customers to flex their power.
Agency: FCB
Role: ECD
PG&E
Digital
Video
Web
Amgen looked to herald a new fight against cardiovascular disease. Our solution featured Amgen’s scientific fighters, front and center. Leveraging the company’s name and logo type style, we made the company’s mission ownable as well as personal.
Agency: HWC
Role: ECD
Company: Amgen
Digital
Video
OOH
Experience
Hey, fish are people too. Or at least they should be treated that way. We worked with California’s ‘keeper of the streams’ to raise awareness for protecting wild trout, steelhead and salmon. The campaign links anglers to each other and to the cause, featuring print ads, posters and digital, including a community-building, multifunction mobile app.
Agency: HWC
Role: ECD
Cal Trout
Digital
Video
OOH
Experience
A legendary founder of Silicon Valley is up against some stiff winds with competitors like Apple and Google. Here, we contributed to a campaign designed to make HP part of the modern conversation — Everybody On.
Agency: McCann
Role: Art Director
HP ON Campaign
Digital
Video
OOH
Experience
It’s the one event where the size of the waves is only outdone by the size of the trolling Great White Sharks. Mavericks is the world’s most famous – and to be blunt, lethal – surf competition. While working with Y&R, we took on the equally daunting challenge of turning the Mavericks legend into a powerful brand to be featured on apparel and marketed to advance the sport of surfing. The videos have proved hugely popular online, helping a big wave event seem even bigger.
Agency: HWC
Role: Art Director
HP ON Campaign
Video
