Hilary Wolfe
I’m an experienced creative leader with a history of building successful brands. I love solving marketing challenges and creating engaging and memorable work that delivers results.
Stuff I do
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The big idea comes from figuring out a differentiated positioning for your company. Through discovery, developing the mission, vision, values, and purpose for your company I can set up a successful path and foundation for your brand.
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Branding is so much more than an identity. It’s about creating and designing a proprietary look for your company based on the big idea. Making sure you don’t look like your competition is so important in a market that is full of competition and buzz.
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Video is a great way to get your consumers attention, but not if it’s boring. We make fun, engaging videos and visual treatments that align with your brand.
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Logos and identity are the foundation of your brand. Make sure it connects with your audience and is noticable and likable.
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Making sure brands look mature, designed and not like they came out of a template factory is what can make a great website experience.
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All of your print, and collateral should come from a big idea or a positioning. Then all of the pieces work together and look and sound like they all come from the same company.
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Whether or not you’re designing an event or a transit takeover, it should be a branded experience so the audience is emersed in your message and they have a good idea of what your company does.
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Packaging is an art. Materials, design, branding and product all come together in one tidy package. Make sure it’s differentiated on the shelf.
About
I’m passionate about building and designing brands that sustain growth for some of the world's largest multinational companies. My career experience includes working on award winning campaigns at world-class San Francisco shops Hal Riney & Partners, Goodby, Silverstein & Partners, BSSP and Y&R. I ran my own boutique agency for 10 years and have worked client-side.
