Boudin
Agency: RO3
Role: Founder, ECD
From in-store to digital to social, working closely with the client, I launched a modern aesthetic for the legendary creator of the Original San Francisco Sourdough™. Boudin SF, now features lively messaging throughout their Northern and Southern California restaurants.
Video
In-Store design
Direct Mail
Photography
Menu design
Seasonal Campaigns
Every season marked a new campaign in-store and on the menu. Fresh photography and a full integrated campaign was created and produced.
Loyalty program design
When were rewards so rewarding?
Metrics
Through integrated digital, email and in-store campaign, loyalty members spiked by nearly 50%.
Overall increase in new members
48%
Increase first month of campaign
70%
Seasonal campaigns
Every quarter we concepted a new internal and external campaign for Boudin. Everything was aligned with the campaign from menu boards, digital, OOH, direct mail, In-store display to the photography of all the food and table tents.
